This course is designed for professionals in leadership, marketing, product development, sales, customer service, and R&D teams who want to strengthen their research skills. It offers straightforward, hands-on training in research methods and design, helping participants conduct and use research effectively in their jobs. You’ll learn how to plan research projects, analyze data, and turn findings into practical business actions. The course also covers how to create better tender documents, improve communication with suppliers, and clearly present research results to decision-makers.

By the end, you’ll be equipped to use research to drive innovation and improve your organization’s performance.

Target Audience:

• Executive Leadership looking to leverage research for strategic decision-making.

• Marketing Teams aiming to understand customer behavior and optimize campaigns.

• Product Development Teams interested in creating and refining products based on research insights.

• Sales Teams that need to tailor their approaches based on market trends and research data.

• Customer Service Departments striving to enhance customer satisfaction through data-driven insights.

• R&D Teams focused on innovation and product improvement through research.

Competencies Developed:

• Research Design and Planning: Ability to design and plan effective research projects that align with business objectives.

• Data Collection and Analysis: Mastery of both qualitative and quantitative data collection methods and analysis techniques.

• Secondary Data Utilization: Skills to access and analyze secondary data to complement primary research efforts.

• Communication of Research Findings: Expertise in visualizing and presenting data in a compelling manner to various stakeholders.

• Ethical Research Conduct: Understanding of ethical considerations and best practices in conducting research.