Course Description:
This comprehensive course is tailored for individuals aiming to excel as research analysts, equipping them with the full range of skills necessary for planning, executing, and managing research projects effectively. The course covers qualitative and quantitative survey design, including target segment definition, sampling, and generalization strategies. Participants will also gain expertise in developing survey instruments and questionnaires, data preparation, processing, and advanced statistical analysis using SPSS. Additionally, the course emphasizes effective process management, team communication, and the presentation of research findings to stakeholders.
By the end of this course, participants will have the tools to lead research projects confidently, ensuring high-quality data collection, insightful analysis, and impactful reporting.
Target Audience:
- Research Analysts looking to refine their skills in survey planning and execution.
- Market Researchers focused on designing and managing comprehensive surveys.
- Project Managers overseeing research and data-driven projects.
- Data Analysts seeking to integrate research data analysis into their skill set.
- Academics and Students interested in advancing their research capabilities.
Competencies Developed:
- Survey Planning and Design: Mastery in defining target segments, designing effective samples, and strategizing for results generalization.
- Survey Instrument Development: Skills in creating effective and reliable survey instruments and questionnaires.
- Process Management and Team Communication: Ability to manage research projects efficiently, ensuring clear communication and collaboration with the project team.
- Data Preparation and Quality Monitoring: Skills in coding, revising, and ensuring the quality of collected data.
- Data Processing and Statistical Analysis: Proficiency in using SPSS for data processing, descriptive statistics, hypothesis testing, and advanced statistical methods.
- Results Interpretation and Reporting: Ability to interpret data findings and prepare comprehensive reports.
- Presentation and Visualization: Competence in visualizing data and delivering compelling presentations to stakeholders.
Course Contents:
- Module 1: Survey Planning and Design
- Module 2: Process Management and Team Communication
- Module 3: Survey Instrument and Questionnaire Development
- Module 4: Data Preparation and Quality Monitoring
- Module 5: Data Processing and Statistical Analysis in SPSS
- Module 6: Finding and Analyzing Secondary Data
- Module 7: Interpreting Research Results and Reporting
- Module 8: Data Visualization and Presentation Skills
The course will be led by experienced trainers
Our trainers bring over a decade of hands-on experience in research and data analysis, having led numerous high-impact projects across various industries. They blend deep theoretical knowledge with practical insights, ensuring that the training is both informative and directly applicable to real-world challenges. With their extensive expertise, they are dedicated to providing you with the skills and strategies needed to excel in research and data-driven decision-making, making sure you can apply what you learn to drive meaningful results in your work.

Nata Kvitsinashvili
Strategic Researcher and MBA with over 20 years of professional experience. Academic work includes organizing professional training sessions and collaborating with Georgian higher education institutions.
Expertise
- Research methodology: design, questionnaire, alignment with business objectives
- Research project management
- Preparation of research reports
- Data visualization
- Integration of research findings into actionable strategies
- Organization and facilitation of workshops
Lasha Bokuchava
Researcher and Data Analyst with over 20 years of professional experience. Associate Professor and Lecturer in the PhD Program at GIPA. Architect of digital products from concept to implementation, with expertise in HR analytics, research tools, and data visualization.
Expertise
- Research methodology
- Sampling design and weighting strategy
- Data collection strategy
- Data analysis and statistics
- Data visualization and reporting
- Analytical tools: SPSS, STATA, Python, Power BI, Polinode, and others


Nino Kalandia
Strategic Communications Professional and Sociologist with over 15 years of experience in the business and education sectors. Holds a Master’s degree in Sociology of Communications and is currently a PhD candidate in the “Conflict Analysis and Management” program.
Expertise
- Research project management
- Qualitative research methodology
- Focus group moderation
- Strategic communication
- Marketing and branding
- Corporate creative writing
Ready to take the next step?
Reach out to us and get your detailed syllabus today!